Mobile Phone Apps Up by 200%

Last year saw the growth of mobile marketing explode. For example, Amazon saw an increase of mobile traffic on Black Friday of 222%, and on Cyber Monday usage of the Amazon app increased 171% over last year. What types of companies are now using mobile apps?

Mobile Phone Apps up by 200%

Smaller companies, which make up nearly 97 percent of businesses in the U.S., according to Bizness Apps, are starting to understand why it’s worth putting resources toward mobile. Sixty-nine percent of small businesses know that mobile marketing — even if not in app form — could grow their companies significantly in the next five years, and many of those companies plan to increase budgets accordingly.


You might be surprised by what industries are most likely to build dedicated apps, however. Restaurants came first, with a 22 percent likelihood, followed by professional services, which includes lawyers, retailers, accountants, and doctors. Fitness clubs come third, probably trying to keep up with popular health-conscious apps such as Nike’s Running app.

Read more at http://venturebeat.com/2012/12/05/mobile-apps-small-businesses/#lEuXsIpU6sdfzYmW.99

Here are some more predictions from this same article. There will be 81 billion apps to be downloaded in 2013. Last year 84% of small business owners saw an increase in business after starting mobile marketing. 97% of all employers in the US are considered small businesses. Only 26% of small businesses have websites that are mobile friendly. 64% of small businesses will increase their budgets for mobile marketing next year. 90% of searches on iPhones resulted in a visit to a location or a purchase.These figures are taken from a long list of sources. I invite you to read the original to check out the source material.